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MERENA
Informational Alert

Texas Suing Netflix Over Privacy Concerns

Texas has sued Netflix, alleging the company secretly collected and monetized detailed viewing data from users, including children, without clear knowledge or consent. Netflix denies the claims, but the case highlights bigger privacy concerns around streaming data, targeted ads, autoplay, and how services design features that may keep kids watching longer. Who Is at Risk Netflix users may be affected, especially families with children or teens, people using ad-supported plans, and anyone concerned about their viewing habits being used for profiling, recommendations, advertising, or data-sharing. What to Watch For Watch for privacy settings you have not reviewed, old or unused profiles, autoplay settings on children’s profiles, or highly personalized ads or recommendations. What to Do To protect your privacy remove old profiles, check privacy and marketing settings, clear watch history where appropriate, and turn off autoplay previews.