One Windows setting could help cut down on ad tracking
Windows has a setting called an advertising ID that lets apps and ad partners connect your activity to a unique profile for more personalized ads and recommendations. Turning this setting off can help limit how much of your activity is used for ad personalization and improve your privacy.
Who is at risk
Anyone who uses a Windows computer, especially people who want to reduce personalized tracking across apps, is most at risk.
What to watch for
Watch for unusually personalized ads, app suggestions, or recommendations that seem based on your activity across your Windows device.
What to do
Open your Windows privacy settings and turn off the advertising ID to reduce tracking used for personalized ads.