Google says AI tools like Search and Gemini may help shape the ads you see
Google has clarified that if people turn on certain personalized AI features in Search or Gemini, information from other Google services they use, such as Gmail or Photos, may be used to help tailor ads. This means activity across connected Google accounts could play a bigger role in the ads people see.
Who is at risk
Anyone who uses Google services like Gmail, Photos, Search, or Gemini with personalization or connected account features turned on may be affected.
What to watch for
Watch for changes to Google privacy or personalization settings, prompts asking to connect services, and ads that seem unusually based on your emails, photos, or other account activity.
What to do
Review your Google privacy, ad personalization, and connected app settings now, and turn off personalized AI features or account linking if you are not comfortable sharing that data across services.